Job Position: Marketing Manager
Location: Remote
Pay Rate: $120000.00-150000.00
Marketing Manager (Remote)
Job Summary
The Manager/Director of Marketing is responsible for devising and driving innovative marketing strategies in support of business goals. This includes integrating AI-powered tools, leveraging data analytics, and implementing digital-first campaigns across a multi-channel landscape. In this role, you will ensure strategic alignment across sales, engineering, and marketing through the development of revenue-driving initiatives, demand generation, social media engagement, and advanced sales enablement tools.
Abilities/Skills (Required)
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Deep understanding of digital marketing strategies, content marketing, and customer engagement tactics across modern platforms.
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Demonstrated success leveraging AI, machine learning, or data science tools in marketing campaigns or content development.
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Familiarity with modern marketing platforms and tools including HubSpot, Google Analytics, ChatGPT or other generative AI tools, marketing automation tools, and social media schedulers.
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Ability to design and execute paid digital campaigns (Google Ads, LinkedIn, retargeting, etc.).
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Proficient in using analytics to make data-driven decisions and optimize marketing performance.
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Copy writing and content creation experience tailored for both digital and traditional platforms.
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Entrepreneurial, creative thinker with a growth-mindset.
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Solid understanding of SEO best practices, keyword research, and content optimization techniques.
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Experience with integrating AI tools for content creation, customer segmentation, or campaign management.
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Familiarity with digital tools such as SEMrush, Hootsuite, Sprout Social, or similar platforms.
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Previous experience in B2B social media strategy and execution.
Work Environment
Traditional office equipment with typical work hours from 8am to 5pm, Monday through Friday. This position will require after hours and some weekend work with ability to flex time.
Travel to Trade shows will average 1-2 times per month often requiring longer days. There is a strong potential of early set up times working through the day and then attending some dinner meetings.
Qualifications
Education / Experience / Knowledge/Skills
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Bachelor’s degree in Business, Marketing, Communications or related field, or equivalent combination of education and relevant professional experience required.
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At least 5+ years of experience working in a marketing role at a B2B business.
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Copywriting and content creation experience.
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·Excellent interpersonal and customer service skills.
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Excellent organizational skills and attention to detail.
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Strong time management skills to plan and execute both large and small marketing projects and initiatives.
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Must be able to create and maintain the company event calendar.
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Strong leadership skills.
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Ability to create, implement, and monitor budgets.
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Ability to consolidate and simplify complex technical language.
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Ability to work in a fast-paced and changing environment.
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Awareness of ABM methodologies and strategies
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Previous experience in Sales and Proposal Writing a plus.
Equipment Proficiency