Digital Marketing Manager

Oct 3, 2023

Job ID:136441


Job Position: Digital Marketing Manager

Location: Greenville, SC 29601

Pay Rate: $80000.00-90000.00

Shift: Day

Digital Marketing Manager

Our client is looking to add a talented Digital Marketing Manager to their growing Marketing Agency, conveniently located in the heart of the creative arts district in downtown Greenville, SC. Ideal candidates will have the drive to develop and lead digital marketing campaigns. Our clients will need your counsel in the areas of digital strategy including some SEO/SEM, social media, CRM (HubSpot), email marketing, and digital ad campaigns.

Excellent strategic thinking and the ability to multitask are ideal characteristics. The Digital Marketing Manager will develop, implement, and track digital marketing campaigns across all digital channels.

Position Responsibilities

• Document and scope out agency’s digital products and services to identify opportunities for growth

• Work with Senior Web Designer to help execute agency’s digital strategy while supporting overall

agency business plan

• Collaborate with internal teams to optimize user experience across disciplines – creative, media,

public relations, etc.

• Manage, cultivate, and mentor digital team

• Help strategize and support new business efforts

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple

channels and customer touch points

• Develop and execute innovative online media and marketing programs which integrate cross

channel to deliver measurable results for clients

• Occasionally plan and execute SEO/SEM

• Drive social media strategy across all platforms – organic and paid

• Choreograph all CRM and email marketing strategies

• Oversee the implementation of a cohesive content marketing strategy across communication


• Evaluate emerging technologies and provide thought leadership and perspective for adoption

where appropriate

• Measure and report performance of all digital marketing campaigns and assets against goals

• Identify trends/insights to optimize investment spend and campaign performance

Minimum Requirements

• BS/BA degree in marketing or a related field

• 5-10 years of digital marketing experience

• Agency experience with a “big picture” mentality

• Demonstrable experience leading and managing SEO/SEM, social media, CRM, email marketing,

and digital ad campaigns

• Highly creative with experience in identifying target audiences and devising digital campaigns

that engage, inform, and motivate